One Town One Product Online Mall aims to accelerate the development of unique local businesses by encouraging offline consumers to shop online. It is pivotal for small and medium enterprises to make good use of internet technology and O2O marketing strategies which allow them to go from online to offline and then back online. 

The Small and Medium Enterprise Administration (SMEA) launched this marketplace to help local SMEs generate more business opportunities. OTOP means "One Town One Product", which represent products with unique local features. The products listed here comprise wide variety, including agriculture, decoration, household products, handicrafts, etc.