Amazon entered China in 2004, adhering to the "customer-to-customer" philosophy, and constantly innovating for Chinese users. At present, Amazon's core strategic business in China includes cross-border e-commerce centered on Amazon's overseas purchases and Amazon's global stores, Kindle e-book readers and e-books, Amazon Logistics Operations and Amazon Cloud Computing Services (AWS).
Relying on Amazon's 15 global sites, unique global resources and cross-border logistics system, Amazon China continues to promote cross-border e-commerce strategy. In 2014, Amazon China officially launched Amazon's overseas store, Amazon's first localized, multi-site global store, dedicated to creating a high-quality overseas authentic cross-border online shopping destination that Chinese consumers trust. Consumers can directly purchase 30 major categories from Amazon, the United Kingdom, Japan, and Germany in the Chinese language, and over 20 million overseas products. Commodities are sent directly to Chinese consumers from overseas operations centers via Amazon's global logistics system. The Amazon Prime Membership Service was launched in China in October 2016 and is Amazon's first member service to provide unlimited free distribution of cross-border orders throughout the year.
Amazon Global Store is dedicated to helping Chinese sellers develop their export business, expand their global markets and build international brands. Tens of thousands of Chinese sellers have joined the project. Twelve overseas sites including Amazon, Canada, Germany, the United Kingdom, France, Italy, Spain, Japan, Mexico, Australia, the Middle East and India have been fully opened to Chinese sellers. Chinese sellers can sell merchandise to more than 300 million active users worldwide, as well as millions of corporate and institutional buyers in Amazon, Europe and Japan.
With 175 operations centers worldwide and more than 100,000 Kiva smart robots, Amazon delivers products to 185 countries and regions. With the world's leading logistics delivery capabilities, Amazon China provides a first-class cross-border delivery experience for Chinese consumers who cross-border online shopping through overseas purchases, and helps Chinese sellers export overseas and expand into the international market.
Amazon China is committed to bringing a perfect reading experience to Chinese consumers and igniting the reading enthusiasm of the Chinese public. In December 2012, the Kindle China e-book store was officially launched. Through cooperation with hundreds of Chinese publishers and import booksellers, it now provides more than 700,000 e-books for Chinese readers. In June 2013, Kindle e-book readers entered the Chinese market. Subsequently, Amazon successively brought a full range of Kindle e-book readers to Chinese consumers, and sold them simultaneously with the world. Kindle Unlimited e-book monthly service and Prime reading And other services have also been launched.
Amazon Cloud Services (AWS) has served some Chinese customers since 2014 with a "limited preview" approach. As of August 1, 2016, cloud services in the AWS China (Beijing) region will be operated and provided by Halo New Network. The new partnership is specifically tailored for the AWS China (Beijing) region and is designed to provide first-class cloud services to customers who need to run workloads in China's data centers, reflecting Amazon's long-term commitment to customers. In December 2017, the second AWS region in China operated by Xiyun Data officially provided services to customers. The Chinese market is one of AWS's most important markets outside the US with two data center areas and five Availability Zones. In September 2018, Amazon Cloud Services (AWS) announced the establishment of the AWS Artificial Intelligence Institute in Shanghai, dedicated to building AWS artificial intelligence and machine learning cloud services that benefit the entire society.