With the rapid development of mobile internet, the fast integration of e-commerce and mobile payment technology, online-to-offline (O2O) is becoming a new business mode with huge market potential in the APEC region. As a response to the 2015 APEC theme of "Building Inclusive Economies, Building a Better World", this project, in cooperation with top e-commerce platforms such as eBay, Amazon and Alibaba, will advance and facilitate MSMEs' access to global markets through O2O business models and best practices. Also for echoing the 2015 priority of "Fostering SME's participation in regional and global markets", this project will connect 5 top e-commerce platforms, collect O2O best practices from 10 APEC economies with at least 20 cases, gather over 400 participants through hosting 1 Summit and 2 workshops that are at margins of 2016 SMEWG and SMEMM. Above all, this project will be the catalyst and facilitator paving the way for a new era of growth by making trading across borders faster, cheaper and easier for MSMEs in the APEC region.
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