Singapore shared its experience in building a vibrant e-commerce business environment. The growth of e-commerce market, especially in ASEAN, had brought about new opportunities for retailers. Singapore had developed 3 strategies - build enterprise e-commerce capabilities, strengthen infrastructure and network for economies of scale and help retailers capture e-commerce market potential. Government could support retailers by developing the digital infrastructure and facilitate retailer’s partnership with private sectors in developing e-commerce platforms. On the other hand, retailers had to strengthen its e-commerce capabilities and capture market opportunities presented by the established network of partners, especially in APEC.