An one‐day forum focused on identifying the barriers to trade in health care products was held on June 8, 2015 in Atlanta, the United States. In the forum, public and private sector participants discussed the barriers to trade in the health care sector that significantly hinders access to safe and effective medical products. Speakers from a range of government agencies and industry representatives highlighted experiences exporting and importing in the health care sector, and emphasized that many of these barriers disproportionately impact SMEs.