Amazon.com, Inc., commonly known as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore and later diversified to sell DVDs, Blu rays, CDs, video downloads/streaming, MP3 downloads/streaming, audio book downloads /streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics--notably, Kindle e-readers, Fire tablets, Fire TV, and Echo--and is the world's largest provider of cloud infrastructure services. Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.